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80% of Gen Z employees value career growth more than salary: Could workplace career initiatives be the key to attracting them?

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80% of Gen Z employees value career growth more than salary: Could workplace career initiatives be the key to attracting them?

Generation Z is redefining career dynamics and challenging the traditional corporate status quo. From introducing fresh vocabulary to reshaping workplace culture, Gen Z continues to surprise its predecessors. Often criticized for poor work ethics and labeled as a job-hopping generation driven by high salaries, new insights tell a different story. A study by Apna.co, a job search and professional networking platform, reveals that young professionals prioritize career growth, mentorship programs, and skill development over hefty paychecks. Unlike previous generations, they value opportunities for learning and growth, letting salary take a backseat. As this generation demands more than just a paycheck, the bigger question that arises is: Are workplace career initiatives set to dominate the job market? Can a focus on skill-building make companies top employers? Let’s explore.

Apna.co Survey 2024: Key Findings

The report is derived from a survey conducted with 10,000 Gen Z professionals between October and November, aimed at understanding their career preferences and expectations at the workplace. Here are the key findings of the survey:

  • Workplace Priorities: 80% of Gen Z professionals prioritize mentorship and clear career growth pathways over salary, indicating a shift towards personal and professional development.
  • Career Focus: Unlike previous generations, Gen Z values clarity, purpose, and long-term skill-building over immediate financial stability or short-term gains.
  • Work Environment Preferences: 74% of respondents emphasize the importance of a positive work environment, with inclusivity, respect, and active engagement being key factors.
  • Collaboration and Feedback: Gen Z professionals demand continuous feedback, collaboration, and recognition, rejecting isolated work environments and valuing workplaces that support personal and professional growth.
  • Work Culture Shift: There is a marked shift towards curiosity, mentorship, and teamwork. Gen Z seeks to understand their roles within the larger organizational mission and contribute meaningfully.
  • Hybrid Work Preference: 68% of Gen Z prefer hybrid working models, balancing in-person collaboration and mentorship with the flexibility of independent work. This model fosters creativity, productivity, and sustainable work-life integration.
  • Focus on Work-Life Balance: Gen Z’s hybrid work preference addresses burnout concerns by offering the flexibility to work independently while maintaining team collaboration and alignment.

Workplace career initiatives to attract and retain the Gen Z workforce?

As the report indicates, 80% of Gen Z professionals prioritize mentorship and clear career advancement opportunities over salary when choosing or staying in a job. As a result, companies must adapt and implement strategic workplace initiatives to attract and retain top talent. Here are some career initiatives that can attract and retain the young workforce.

Mentorship and Career Development
For Generation Z, career advancement is not just about securing a paycheck but about learning and growing within an organization. Offering mentorship programmes and structured development paths helps nurture these young employees, keeping them engaged and fostering loyalty. Companies that focus on long-term growth for their employees stand out in retaining Gen Z talent.
Prioritizing Skill Development

By investing in training programmes, certifications, and opportunities for career development, companies can meet this demand. Supporting ongoing skill-building initiatives not only aligns with Gen Z’s values but also ensures that employees are better equipped for future challenges, creating a loyal workforce.
Creating a Positive Work Environment
Creating a welcoming and inclusive work culture is crucial for attracting and retaining Generation Z employees. To retain this generation, companies need to ensure that all employees feel valued and have equal opportunities to contribute.
Shift Towards Purpose-Driven Work
Generation Z is increasingly driven by purpose and values in their professional lives. Unlike previous generations, who may have prioritized job security or monetary rewards, Gen Z professionals are more inclined to seek work that has meaning. Companies that emphasize a larger societal impact and align their mission with the values of their workforce will resonate more with Gen Z.
Provide Clear Career Growth Pathways
Gen Z professionals seek transparency in career advancement. Organizations should establish clear, achievable career paths with regular feedback and development milestones, ensuring employees understand how they can progress
Flexible Work Models
The hybrid work model is becoming a crucial factor for retaining Generation Z. With 68% of respondents preferring a blend of in-office and remote work, the flexibility to work independently while maintaining connection with the team is highly valued. This model not only supports a healthy work-life balance but also promotes creativity and productivity. Companies offering hybrid work environments are likely to see higher retention rates as they meet Gen Z’s desire for flexibility and their need for in-person mentorship.

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