Facebook parent company
has already been working to curb the spread of misinformation and deepfakes on Facebook,
platforms ahead of upcoming
around the world. Recently, the company expanded its effort to identify images doctored by AI tools and it has now announced that it will not recommend
on Instagram and Threads.
The company updated its policy on this, saying that if people want to see political content on Threads and Instagram, they can choose to see it. This control will also roll out on Facebook at a later date.
Read the updated policy:
We want Instagram and Threads to be a great experience for everyone. If you decide to follow accounts that post political content, we don’t want to get between you and their posts, but we also don’t want to proactively recommend political content from accounts you don’t follow. So we’re extending our existing approach to how we treat political content – we won’t proactively recommend content about politics on recommendation surfaces across Instagram and Threads. If you still want these posts recommended to you, you will have a control to see them.
These recommendations updates apply to public accounts and in places where we recommend content such as Explore, Reels, In-Feed Recommendations and Suggested Users – it doesn’t change how we show people content from accounts they choose to follow. If political content – potentially related to things like laws, elections, or social topics – is posted by an account that is not eligible to be recommended, that account’s content can still reach their followers in Feed and Stories.
Professional accounts on Instagram will be able to use Account Status to check their eligibility to be recommended based on whether they recently posted political content. From Account Status, they can edit or remove recent posts, request a review if they disagree with our decision, or stop posting this type of content for a period of time, in order to be eligible to be recommended again.
If people still want to see this type of political content on Threads and Instagram recommendation surfaces, there will be a control for people to choose to see it. This control will also roll out on Facebook at a later date.
We’re always working to improve our recommendation systems and give people control so we can connect people with the most relevant posts to them. We’ll roll out these changes slowly over time to get this right.