J-Hope
, the sunshine member of
BTS
known for his infectious energy and electrifying dance moves, has taken his passion for dance to the streets of
Seoul
with the grand opening of the ‘
Hope on the Street
’
pop-up store
in
Seongsu-dong
.
This innovative venture, launched under the banner of Big Hit Music, celebrates J-Hope’s latest endeavors, including his special album ‘Hope on the Street Vol.
1’ and the documentary series of the same name. Breaking new ground as the first BTS member to curate a solo pop-up store, J-Hope has himself designed the three floors of the Seongsu location.
According to reports from Big Hit Music, J-Hope has transformed three floors into a dynamic showcase of street dance culture, behind-the-scenes glimpses, and exclusive merchandise. As visitors step through the doors, they are greeted by a symphony of scents carefully curated to complement each distinct zone within the pop-up store.
On the first floor, visitors are invited into J-Hope’s personal studio, where they can immerse themselves in his world through intimate portraits and cherished personal items. Ascending to the second floor, guests are treated to an exhibition of motion graphics that bring to life the essence of J-Hope’s documentary series and special album. Here, they can also groove to the beats of ‘Neuron’, the electrifying lead track from J-Hope’s special album.
For those eager to take their appreciation of dance to the next level, the third floor offers a unique opportunity to participate in dance lessons led by professional instructors. Scheduled in advance, these sessions allow visitors to learn the choreography of ‘Neuron’ firsthand, under the guidance of experts in the field. Furthermore, the pop-up store is scheduled to remain open until April 5.