Kabir Khan on bulk corporate booking at box-office

Filmmaker

Kabir Khan

recenlty discussed the current trend of inflating

box office numbers

through corporate and

bulk bookings

, noting that while it may boost business, it has led the industry to prioritize numerical success over other aspects.
Kabir observed that trends like inflating

box office

numbers through corporate and bulk bookings come and go.

Producers, studios, or distributors see it as beneficial for business, although he remains neutral on the ethical implications, emphasizing no harm is caused to anyone.

When questioned about the potential mistrust caused by rigged numbers, the ‘Chak De! India’ director commented that the industry’s focus on numerical success has become unhealthy. Reflecting on earlier times, he noted that opening numbers were not a concern, contrasting it with today’s industry where such figures have become central, likening it to a competitive game.

Khan further elaborated that in today’s industry, many cite box office numbers without fully understanding their implications. He noted the variety of metrics like India nett, gross, worldwide nett, and gross, suggesting that the focus on inflating numbers through corporate and bulk bookings is a means to attract more revenue. Khan maintained a neutral stance on the ethical aspect, viewing it as a phase rather than a critical issue.

‘

Chandu Champion

‘, starring

Kartik Aaryan

as para-Olympic gold medalist Murlikant Petkar, has grossed nearly Rs 60 crore at the box office.