NEW DELHI: The Institute of Business Administration, also known as IBA Karachi, experienced a unique situation on Wednesday (March 27) when students decided to walk out on a prominent global brand and multinational company during a
recruitment event
.
The students had expressed their concerns to the administration regarding the company’s alleged involvement in the
Gaza situation
, leading to a call for a
boycott
.
Despite these objections, the annual recruitment drive by
Coca-Cola
Pakistan proceeded as scheduled at the prestigious business school.
During the event, the company representatives requested a moment of silence to honour the lives lost in Gaza. However, to their surprise, over 90% of the students in attendance stood up, displayed anti-war banners, and left the auditorium, leaving the recruiters visibly unsettled.
The act of
protest
, captured in a widely circulated video on social media, garnered praise from alumni of the institute.This incident holds significance as the recruitment drive is a crucial opportunity for graduating students who aspire to join global brands and multinational corporations after completing their studies at one of the country’s top business schools.