‘Recovery in rural demand to be faster’

CHENNAI: Recovery in rural consumption will be faster than the urban areas, said

Godrej Consumer Products

(GCPL) MD & CEO Sudhir Sitapati.
“Rural markets have actually picked up, but they got compensated by a very poor urban performance in Q3 (FY25). Our anticipation is rural recovery will be faster than the urban recovery. There were some particular factors in the third quarter, which affected urban consumption. One of them was food inflation and it seems to have come down quite sharply in Q4,” he told reporters.