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HomeBusinessTimes Prime, Haldiram's strengthen partnership with year-long exclusive member offer

Times Prime, Haldiram’s strengthen partnership with year-long exclusive member offer

NEW DELHI: After the ‘Azaadi ka Tyohaar’ celebration,

Times Prime

– the country’s premier digital membership program and

Haldiram’s

are back to

offer

exclusive benefits to the Times Prime members.
The Times Prime members who place an order will receive complimentary Haldiram’s ‘sweet lassi.’
This new milestone in the collaboration between Haldiram’s and Times Prime celebrates the innovation and tradition embodied by both brands.

Last year, to celebrate India’s 77th Independence Day, both companies collaborated to spread the joy of ‘Azaadi Ka Tyohar’ and distributed laddoos. Over the course of the celebration, more than 4,000kg of ladoos were distributed across 60,000 households.

“Building upon our successful collaboration with Times Prime, we are excited to elevate this relationship further. The laddoo distribution by Haldiram’s and Times Prime during ‘Azaadi ka Tyohar” on the occasion of 77th Independence Day, set a high standard. Now, we are pleased to offer Times Prime members a sweet offer of complimentary ‘sweet lassi’ with their orders, enhancing their Haldiram’s experience as a token of our appreciation,” Kailash Agarwal, president retail and QSR at Haldiram’s said.

“Transitioning from a one-off campaign to a year-long collaboration with Haldiram’s underscores our commitment to providing our members with unparalleled value and unique experiences. The positive response to our initial effort has motivated us to continue and deepened our partnership, starting with this

exclusive

offer,” Harshita Singh, Founder and Business Head of Times Prime said.

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