VVC slams industry for inflating box office numbers

Vidhu Vinod Chopra whose film ’12th Fail’ is still spoken about, now has a new release in the form of ‘Zero Se Restart’. The film hasn’t been noticed much as it released in cinemas, however, Chopra has no qualms about admitting that the movie has failed. Infact, he has a huge issue with people lying about their

box office numbers

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In a recent interview, he slammed the ill-practice of most people in the industry to inflate their numbers. He said during a chat with Dainik Bhasker, “Marketing these days is all lies. They pay influencers to say whatever they want them to say. All lies. Then, their shows are running empty, so they buy their own tickets and spread lies about the box office collections. I’m admitting honestly that my film was released yesterday, and very few people showed up. Nobody will admit on television that their film failed to open.”
He futher added how he was quite honest about it even to his daughter. “My daughter is studying in Stanford. I woke up this morning and was singing a song. I called her up and told her, ‘Nobody went to watch my film’. She said, ‘Do you want me to sympathise with you or get inspired by what you’re saying?’ I said, ‘I want you to get inspired’,” said the ‘Parinda’ director.
The film-maker confessed that it’s an endeavour from his side to not become a part of certain things and lose himself. He said, “I don’t go out often. I don’t even go to receive awards. I want to protect myself from all the garbage. We are all born pure, and gradually, over time, we become impure. I want to avoid that.”